I’ve tested dozens of tools over 40 years. These are the ones that survived. I use these to run Through Fresh Eyes every single day.
My Top Recommendations - Tools I Use Daily
The All-In-One Social Media Manager
FreshSuite
After testing dozens of platforms over the years, this is the one I finally chose to power my business. I partnered with developers to customize it specifically for you—pre-loading it with holiday content and simple workflows that big enterprise tools just don't offer.
Project Management That Actually Makes Sense
Monday.com
If you have a team (or just a busy brain), you need this. It’s colorful, visual, and easy to use. I use it to track client projects and ensure nothing falls through the cracks.
Pain-Free Accounting & Invoicing
QuickBooks Online
This is the industry standard for a reason. It keeps your books organized so tax season isn't a nightmare. I use it to track everything coming in and going out.
Get the Discount
Operations & Productivity
Put Your Business on Autopilot
Automize
Stop drowning in manual admin work.
Automize are the experts I trust to build custom workflows that connect your apps and streamline your operations.
Whether you need your CRM to talk to your email or your billing to talk to your calendar, they build the systems so you can stop doing the busy work
See How They Can HelpThe All-In-One Marketing Beast
Go HighLevel
If you are an agency or need advanced funnels, this is the heavy hitter. It combines CRM, landing pages, and email marketing into one robust platform.
Get Your 14-Day Free TrialPayroll Without the Headache
SurePayroll
Paying yourself or your team shouldn't be complicated. SurePayroll handles the calculations and taxes automatically. It’s a great, easy-to-use alternative to the big expensive payroll firms.
Check Payroll RatesGet a Business Line on Your Cell.
Unitel Voice
Stop giving out your personal cell number. Unitel gives you a professional business number (and greeting) that forwards right to your phone. Look like a Fortune 500 company for the price of lunch.
The Internal Linking Secret Weapon
LinkWhisper
Internal links are huge for SEO, but they take forever to build manually. LinkWhisper scans your blog and suggests links automatically. It saves me hours of work on every website I manage.
Get LinkWhisperLifetime Software Deals
AppSumo
My guilty pleasure! This is where I find lifetime access to new software tools for a one-time price. It’s a great way to build your tech stack without adding monthly subscriptions.
The Ultimate SEO Powerhouse
SemRush
Want to know what keywords your competitors are using? SemRush tells you exactly how to rank higher on Google. It’s the tool I use when I want to get serious about website traffic.
Advanced Sales Automation
Keap (formerly Infusionsoft)
When you need your CRM to do more than just store names. Keap is fantastic for building automated follow-up sequences to nurture leads until they are ready to buy.
