5 Common Marketing Mistakes Kitchen & Bath Showrooms Make
Running a showroom is a balancing act. You are managing vendors, scheduling installs, and dealing with clients. Often, marketing falls to the bottom of the list.
But in our experience working with hundreds of design-build firms, we see the same patterns over and over again. These are not just small errors; they are Kitchen Showroom Marketing Mistakes that are actively costing you revenue.
The good news? They are all easily fixable.
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The biggest mistake is trying to do it all yourself. You build kitchens; let us build your online presence.
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Mistake #1: The “Feast or Famine” Posting Cycle
You post five times in one week when you are excited, and then zero times for the next month because you get busy. The algorithm hates this. Consistency beats intensity every time. It is better to post twice a week, every week, than to burst and disappear.
Mistake #2: Ignoring Google Business Profile
You treat Instagram like your portfolio, but you ignore Google Maps. When a local homeowner searches “cabinets near me,” Google prioritizes businesses that post updates directly to their map listing. If you aren’t syncing your content to Google, you are invisible to local traffic.
Mistake #3: Only Posting Finished Projects
This sounds counter-intuitive, but only showing perfect, polished kitchens can feel impersonal. Clients want to trust you. They want to see the process, the team, and the “messy” middle. It proves you do the work yourself.
Mistake #4: Being a “Secret Agent”
Does your website clearly state your service area? Do your social posts use local hashtags (e.g., #ChicagoKitchens instead of just #KitchenDesign)? If you aren’t signaling your location, you are marketing to people who can’t hire you.
Mistake #5: Doing It Manually
The most expensive Kitchen Showroom Marketing Mistake is using your own billable hours to write captions. If your time is worth $100+/hour, spending 4 hours a week on social media costs you $1,600/month in lost productivity.
Fix All 5 Mistakes in 15 Minutes
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The Fix
Marketing doesn’t have to be hard, but it does have to be consistent. By avoiding these common traps and leveraging automation, you can turn your social media from a chore into a lead-generating machine.
