The Internet is a crowded space. There are more websites than ever before, and each business wants to get its content in front of its customers so it can make an impression on your potential customers and get their attention! But how do we get to them first? The answer: Your Online Content Marketing for Small Businesses.
This powerful tool has helped businesses large and small achieve successful results by targeting specific audiences through SEO-friendly web pages created specifically for these target markets and sharing on social media to increase brand and product awareness.
If you’re a small business, learn the benefits of content marketing for small businesses and discover how to get started creating and distributing content that will help your business grow.
What is Online Content Marketing for Small Businesses?
Online content marketing refers to any material you publish online, but more specifically, it refers to your website. A strong online content marketing strategy will help you rank higher in the search engine results pages (SERPs) and get you in front of the right people at the right time.
Content marketing is a resource for your customers, or potential customers to find you. A couple of ways you can do so is by addressing business challenges for business-to-business customers, or by helping buyers make a purchasing decision.
The goal of content marketing for small businesses is:
- Have customers find your business and products/services. Introduce your company to new prospects before they are ready to buy.
- Solve problems for potential customers. You can do this by addressing their pain points, and giving them solutions – either with your products or services.
- Be found when potential customers are trying to locate products or services you offer. This is done by having your website optimized, known as search engine optimization (SEO). In other words, your site shows up in the search BEFORE your competition. With SEO – are you writing specifically for this to target keywords your customers are searching for?
You need to create a strategy that reaches and converts your ideal customer. Of course, that is different for every business.
Social Media Content Marketing for Small Businesses
With so many people using social media these days, it just makes sense for businesses to invest in content for their social media platforms. This means engaging them – after all, it is a SOCIAL platform. Again this is an area where you can target their needs and solve their problems. Do you offer a service they need? Do you offer a product they can’t live without? The beauty of social media is that people share what they find to be important or relevant.
Social media content marketing for small businesses is a great way to use social media platforms to create and share content that promotes your small business. By creating and sharing interesting, engaging, and relevant content, you can attract new customers and keep existing customers coming back for more. Additionally, using social media content marketing for small businesses can help you build a strong online presence for your business and improve your search engine rankings.
One of the biggest benefits of social media content marketing is that it allows you to create a tone of voice for your business. When you create and share content regularly, you can establish yourself as a credible source of information in your field. This can help you attract new customers and build trust with current customers. Additionally, using social media content marketing can help you connect with your target audience on a more personal level, which can lead to increased sales and better customer retention rates.
Blog Content Marketing
Blog content marketing for small businesses can be a great way to connect with customers and create a relationship with them. By providing valuable content, businesses can connect with customers on a deeper level, create trust, and encourage customers to return to the blog for more information. Additionally, blog content marketing can help businesses to improve their search engine ranking, as well as attract new customers. The tone of voice is also important when using blog content marketing. The tone of voice helps to create a connection with customers and showcases the personality of the business. By using the right tone of voice, businesses can connect with customers on a deeper level and create trust.
Blogs allow for a lot of creativity in their purpose and topic. On your blogs, you can promote many different types of content, and then share it on social media. It is a great way to highlight specific products and services. You can also get more personal with your blogs – promote a cause you believe in, or promote more of why you are the one to do business with.
Video Content Marketing
More and more businesses are using video in their content marketing for small businesses – and their customers love it! Videos are used for products and services offered. Video marketing can boost conversions, improve ROI, and build relationships with our audience. This content can also be shared on social media, landing pages, or co-marketers websites. Again, the video must be engaging and relevant for your customers or potential customers to want to watch. This is why YouTube is so popular now.
Videos can help you build trust with potential and current customers, showcasing your knowledge and expertise on the products or services you offer. They’re also a great way to connect with customers on a more personal level, creating an emotional connection that can lead to more sales. Additionally, videos can help promote your small business in a number of different ways: they can drive traffic to your website, help you rank higher in search engine results pages, and even increase conversion rates.
So if you’re looking for a way to connect with customers and promote your small business, video content marketing for small businesses is definitely the way to go. It’s efficient, and effective, and can help you reach a wider audience than traditional marketing methods.
What is a Content Marketing Strategy?
This is also referred to as a Content Marketing Plan. It is your strategic approach to creating, managing, and distributing all content. Some use content calendars to help execute the plan and stay on course. Content creation services, such as Through Fresh Eyes, help you with this task, along with implementing the plan.
Your content marketing for your small businesses is a resource for your customers, or potential customers to find you. You can do so by addressing business challenges for business-to-business customers, or by helping buyers make a purchasing decision. Provide valuable free content. The goal of your content marketing for small businesses is to be found by your customers and potential customers, solve problems for them and help them locate products. You need to create a strategy that reaches and converts your ideal customer. Of course, that is different for every business. You want to set up the plan to build your audience, gain brand identity, reach out and engage potential customers, and stay in contact with your current customers.
As you can see, it can be time-consuming and overwhelming for a small business owner with time constraints. That is where Vickie at Through Fresh Eyes comes in. You can hand the project over to me, and go on with running your business.
Content Marketing for Small Businesses Objectives
Set your objectives before starting. Determine who your target audience is, and where they will see you (blog, specific social media platforms), and target your content to these. Make sure your content is published where your potential and
existing customers will find it.
Make sure your content is relevant to your customers and potential customers. Make sure you are supplying what they are looking for. The product they want (and you sell), or, answers to issues they are having (and your services will solve those). Remember, they need to find you before they can buy from you. And you need to connect with them before your competition does.
Quality content is more important than volume. It is to be relevant and interesting. It has to engage your customers, and make sure they are responded to when they have questions or comments! But it also must be SEO optimized so your potential customers find you. Once they find you, make it easy to do business with you.
Now all of this sounds like a lot of work, right? Well, that is where Through Fresh Eyes as your content manager comes in. I help you determine what is right for your company and then create and publish the content.
Don’t Pay for Ads – Get Fresh, Relevant, Optimized Content Regularly and Your Customers Will Find You!
Why use Content Marketing for Small Businesses?
Using this strategy and means of promoting your business can be an effective way to accomplish all of the above. Content can be created and distributed on many platforms – blogs, social media, and guest posting. Fresh content is regularly posted, and relevant keywords are targeted to build ranking in the search engines. And this can be more cost-efficient than buying ads.
Content creation can be time-consuming, which is why I take a good portion of it over for my clients. I do need some participation from you – photos, relevant ideas, business updates, etc.
Content Marketing Packages and SEO Content Marketing Services
If you’re a small business, content marketing is essential. You need to find the right mix of content for your audience and create a schedule that you can stick to. It takes time and effort to see results, but it’s worth it in the end. All of the above needs to be done on a regular basis in order to work. Let us help you get started on the right foot – contact me today to discuss your needs!
We can find a content marketing package to fit what you need for your business and budget.
