We are taking a look at all of the social media trends for 2024 – Here we look at Longer Videos for Socials
We’ll be sharing these with you regularly. Not every social media trend applies to every small business, but we want to share them with you so you can choose which ones you would like to implement in 2024. Longer videos for socials are great for many small business owners. Creating extended video content tailored for social media platforms maximizes audience engagement and enhances brand visibility.
Longer Videos for Socials Making a Comeback
Is your business a more visual one? Then this is a great opportunity! Get ready for longer videos to become popular on social media platforms like Instagram Reels and TikTok. As a small business owner, this trend offers a great opportunity to engage and entertain your audience. People use social media for fun and to pass the time, and with longer videos, they can spend more time watching your content.
To take advantage of this, try creating two to three-minute Instagram Reels and TikToks that provide valuable information or tell captivating stories. Now we aren’t talking about a really long video, but a shorter engaging, and informative one.
Instagram Reels can now be as long as 15 minutes, and TikTok is testing length as well. Even X (Twitter) has a premium subscription to upload videos as long as two hours.
Here’s a table that shows the benefits of longer videos for your social media strategy:
| Benefits of Longer Videos for Socials |
|---|
| Allows for more detailed storytelling |
| Provides opportunities for educational content |
| Increases engagement and time spent on your content |
| Helps build a deeper connection with your audience |
How to Make Longer Videos for Socials Without Spending a Lot
Take advantage of the technology you already have. Most smartphones today come equipped with high-quality cameras that can produce professional-looking videos. Invest some time in learning how to use the different features and settings on your phone’s camera to capture the best footage. And if you have a friend, family member, or employee who is good at this, definitely get them involved. Additionally, there are numerous free or affordable video editing apps available that can help you trim, enhance, and add effects to your videos.
Leverage user-generated content. Encourage your customers to share their experiences with your products or services through videos. Not only does this help build trust and credibility, but it also provides you with authentic content that you can share on your social media platforms. You can offer incentives such as discounts or giveaways to motivate your customers to create and share videos.
Live Stream on Your Socials
Consider utilizing live videos. Platforms like Facebook, Instagram, and YouTube offer live-streaming features that allow you to interact with your audience in real time. Live videos are often less polished and require minimal editing, making them a cost-effective option. You can use live videos to showcase behind-the-scenes footage, product demonstrations, or even host Q&A sessions.
Don’t underestimate the power of storytelling. Even if you have limited resources, a well-crafted story can engage your audience and leave a lasting impression. Focus on creating compelling narratives that resonate with your target audience. Use your videos to highlight the unique aspects of your business, share success stories, or even address common pain points your customers may have.
As a small business owner, longer videos can help you tell your brand’s story in more detail. You can showcase your products or services, share behind-the-scenes footage, or even give tutorials to educate your audience. By creating longer videos, you can capture people’s attention for a longer period, increasing their engagement with your content.
Longer videos allow you to build a stronger connection with your audience. You can share personal stories or experiences related to your business, making your brand more relatable and trustworthy. This deeper connection can lead to increased loyalty and customer retention. Don’t be afraid to use Evergreen (rescheduling your original post) for videos to attract more viewers.
As social media trends shift towards longer videos, small business owners need not worry about breaking the bank. By utilizing the technology you already have, leveraging user-generated content, exploring live videos, and focusing on storytelling, you can create engaging and impactful videos without spending a lot of money. Embrace these cost-effective strategies to stay ahead of the social media game in 2024 and beyond.
Through Fresh Eyes Social Media Management Platform helps you systemize these posts and make posting much easier.
Social media has become an essential marketing tool for small businesses, but managing multiple platforms can be overwhelming. That’s where Through Fresh Eyes comes in. With our social media management tool, small business owners can streamline their social media presence and save time.
Through Fresh Eyes offers a user-friendly platform that allows you to customize and schedule posts for all your social networks in one place. And this includes videos! This means you can effortlessly engage with your audience, increase brand visibility, and build a loyal community. With features like powerful post scheduling, access to professional visuals, and personalized dashboards, managing your social media becomes a breeze.
Plus, our affordable plans start at just $59 a month, making it a budget-friendly solution for small businesses. Don’t let social media take up all your time and resources. Focus on growing your business and let Through Fresh Eyes handle your social media management.
